DIGITAL STRATEGY
digital strategy
We develop a comprehensive digital strategy to help brands build their online presence. A digital strategy works within your overall marketing strategy and includes: mobile optimised website/app; search engine optimisation; Google search advertising and a social media strategy for organic growth and paid advertising.
In order to craft an effective digital strategy first you must understand the customer micro-moments, opportunities where customers are engaging with your brand online. Once you understand how these work and what people are looking for you craft your strategy around these, ensuring you are answering all the right questions in the right moments across all of the channels that are appropriate for your business. Sounds simple enough?! Well it's easy to comprehend but not so easy to put together, that's where we come in. We are experts at understanding the online customer journey, we will craft a brilliant strategy that will bring customers to your website, nurture them through the journey, deliver exceptional experiences and ultimately provide a good return on your investment.
We are Google Certified in advanced search, advertising and analytics. We can analyse what you are currently doing, make recommendations for changes and create a new effective online strategy. We can take care of all your online marketing needs by implementing the plan and leave you to get on with the important job of running your business. We have packages to suit every type of organisation no matter how large or small and regardless of where you are in your digital journey.
Social media is part of your digital strategy so once the overall plan is developed we will then develop that specifically for social media to ensure you are maximising both of the most effective online channels available - search through Google and social.
Client Examples:
Brand/Marketing Strategies, Marketing Communications Planning, Content Development, Digital Strategy, Website/app, Social media, Business Coaching/Mentoring:
Talk to us to find out how we can help grow your business. Find out more
“Izania is methodical, organised and very creative. Her ability to communicate effectively, build rapport with a wide variety of people, and to quickly problem solve and create solutions is amazing. Izania has immense knowledge of Digital Marketing and her leadership was instrumentally important in developing the digital strategy and in launching the new online web and native app platforms.”