MARKETING STRATEGY
marketing strategy
Every business needs an effective marketing strategy in order to drive business results and revenue.
Attempting to achieve sales without a marketing strategy is like throwing a cup of water against a garden, if you are lucky some of the plants might grow, but more than likely most of the effort is wasted.
Rather when you understand what, where, how and when to focus your efforts you can begin to nurture and grow those plants that will bring you the biggest return. We will lead you through our proven process to help you craft the most appropriate strategy for your business that brings the results you are looking for.
Developing a marketing strategy starts with analysing your internal and external business environment including the competitor situation relative to where you are right now and where you want to be according to your business plan and vision.
We help you to define and set SMART goals and objectives that are aligned with your overall business plan.
We identify your ideal customers and help you to understand them at a deeper level.
We then develop effective strategies to help you achieve your objectives considering the core marketing principles of Product/Price/Place/Promotion/People.
This stage includes channel development and is where digital and social media fit in. For most businesses 80-90% of all marketing is online starting with a fully optimised website and including utilising Google search/advertising and social media. We are experts at Digital and are Google Certified and Facebook trained in the latest techniques across these channels to deliver ultimate return on investment in the two strongest online opportunities of our time.
Client Examples:
Brand/Marketing Strategies, Marketing Communications Planning, Content Development, Digital Strategy, Website/app, Social media, Business Coaching/Mentoring:
Talk to us to find out how we can help grow your business. Find out more
“I have had the pleasure of knowing and working with Izania for a number of years. I know her as a passionate, creative and loyal marketing professional with a long term vision. She is results driven and works hard to achieve the ultimate success.”